Your mission is to generate leads. But just like in any battle, it’s difficult to succeed in digital marketing without the right professional tools and the methodology to use them.
You may have a social media tool, an email marketing tool and a website builder, but if you want it done right, you need one software that does all. This is what the HubSpot Inbound Marketing platform is for.
Getting HubSpot marketing software means getting two things - a tech solution and a methodology. As a Cloud-based software, it covers all the tools a digital marketing team will need to start exponentially getting those leads.
In fact, a 2017 study from MIT showed that within a year of using the digital marketing platform HubSpot, users have seen 3.3 times more visitors and 3.5 times more leads per month with 79% of them reporting an increase in sales.
Blogging, social media, email marketing automation, SEO, keywords, landing pages, website development, analytics, lead and customer management, marketing campaigns and social media - all these are packed into the HubSpot Inbound Marketing software.
HubSpot Marketing is also part of the greater HubSpot Growth Stack which includes HubSpot CRM and HubSpot Sales platforms that, when combined, allow you to seamlessly coordinate sales and marketing teams towards the same goals by using one tool.
Coming with HubSpot is the Inbound Marketing methodology which has been developed based on internet-age consumer behaviour.
There are easy-to-follow courses from Inbound basics to content marketing and gives access to an accessible resource library that gives tips, ideas and templates that almost gives a step-by-step instruction on almost any kind of digital marketing campaign.
HubSpot is accessible through various internet-enabled devices and has many extensible capabilities through plugins and extensions.
The platform also includes programmable workflows to automate emails, a social media tool linkable with various social media platforms and a contact database organized by both static and behaviour-based smart lists.
Here are some technical specifications of the marketing platform: