These numbers could be improved using various method, such as Optimizing the pages for search engines, improving social media outreach, optimizing the landing pages and the content that is offered for lead generation etc.
What do statistics say about Inbound Marketing ROI?
Companies who opt in for inbound marketing could never leave it, since nothing is sweeter than planting a tree that will always blossom in and produce fruit. In 2017, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot's marketing, sales, and CRM software. Highlights include:
- 3.30x more visitors per month within one year
- 3.50x more leads per month within one year
- 79% of customers saw an increase in sales revenue within one year
This research also shows that 2 years in using Inbound Marketing and in particular using HubSpot for it, customers get up to 7 times more leads per month.