Magnet Blog

Important Digital Marketing KPIs To Report To Your Boss

Hossein Moghaddam,

I remember when I was a young and ambitious MBA student that whenever we presented a business plan or a go market strategy for university projects we focused on gimmicks and tricks to improve the coolness of our idea. However one of our professors, who I dearly love, said and I quote:

We are all in the business of making money!

However you can't, at all phases of your business's stage, see only your bank account and determine whether you are on the right track or not. Some marketing strategies will in fact take time to show any returns whatsoever. That being said throughout my experience and learning from other people's experiences I figured the metrics should actually be classified in two groups: Intangible KPIs, which are those number that don't directly interpret to revenue generated, and Tangible KPIs that can be directly tied to a sales order. Let's see what they are:

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Free HubSpot Integrations That Can Give Your Marketing a Boost

Rob Carrillo,

Man can't live on bread alone, and so, despite how comprehensive HubSpot is, the digital marketing man or woman needs other applications, solutions and tools to expand the scope of their digital marketing activities.

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3 HubSpot Success Stories In The IT Sector

Erika Micheletti,

When adopting a new software, one of the most useful evaluation steps is to see testimonials from other companies in your same industry and as well as from others whom have benefited from using them.

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HubSpot Marketing Automation: Just like Inception, but real!

Erika Micheletti,

For those who don't  know, Inception is an award-winning 2010 film written and directed by Christopher Nolan. Ever since I was little, I've always been curious to know what's happening in the human mind when we dream, and Nolan probably couldn't have made a better movie exploring that concept. But movies aside, you're probably wondering what does Inception have to do with marketing automation.

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Guide To Hiring A HubSpot Developer and Integrator

Rob Carrillo,

HubSpot Growth Stack, which comprises HubSpot CRM Free, HubSpot Marketing and HubSpot Sales platforms, isn't all just about inbound. They're also brilliant pieces of tech.

This is why if you want to take full advantage of your platforms and you're a non-technologically oriented HubSpot user or partner, then you'll certainly need a HubSpot developer to handle your HubSpot's technical side. But first, what are HubSpot developers?

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HubSpot Italy: Growth, Direction and Opportunities

Rob Carrillo,

HubSpot has been riding the wave of the growth in digital marketing across the world, and the Italian market is no exception. This is attested to us by Adib Mouchanan, HubSpot's Partner Manager in charge of developing the Italian market.

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Digital Marketing KPIs To Track With Your Business Intelligence Tool

Rob Carrillo,

Background image created by Jcomp - Freepik.com

 

If you have digital marketing tools, then it's likely you already gather analytics from them. However, even then, it's not enough.

Even if you use just one primary digital marketing platform that comprehensively covers your digital marketing activities, there are still a few indicators that aren't tracked simply because it doesn't have all the information housed within the platform. 

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HubSpot APIs explained

Rob Carrillo,

When exploring HubSpot integrations, or integration in general, it's understandable for non-technical software users to be a bit lost...okay, fine... a lot lost. But lucky for you, you've stumbled on a blog of a HubSpot integrator and we'll help you make sense of it all.

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How do HubSpot integrations work?

Rob Carrillo,

If you're reading this, then you've probably taken HubSpot to help you manage your digital marketing efforts in one place and you've been using it for a while now. Even then, you still use other applications that are linked to your digital marketing effort somehow, but they do not fall under HubSpot's main scope of focus.

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3 Key Steps to Align Your Sales and Marketing Team

Hossein Moghaddam,

Sales and Marketing are two words that are often used together and even some businesses tend to have a single department for both functions. Whereas anyone who has worked in these two areas perfectly knows that they have separate but overlapping functionalities in the organizations.

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