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Magnet Blog

Selected topic: inbound-marketing, posts found: 10

Running marketing automation? Now automate the rest of your business!

Rob Carrillo,

If you've been using marketing automation, then you're probably familiar with how powerful the tool is. Just imagine doing the same thing that a marketing automation workflow does without your marketing automation tool.

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10 essential HubSpot integration tips users should know

Rob Carrillo,

HubSpot can do so much more than what most HubSpot users commonly know. And no, I'm not talking about hidden features here or lesser known HubSpot functionalities. I'm talking about integration!

For digital marketers, its common to use other software or applications to extend their own capabilities. Even for users of comprehensive marketing software such as HubSpot, using other applications is inevitable because there are lots of applications that cover other functionalities that aren't the core focus of HubSpot. This is why you'll have to consider integration eventually. 

Here are some of the HubSpot integration tips users should know:

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5 Digital marketing tactics inspired by Game of Thrones

Hossein Moghaddam,

When I think of battle strategies I picture Tyrion Lannister defeating Stannis Baratheon's Army in the battle of Blackwater, with a smart tactic: driving the enemy ships towards the harbor and then blowing them up with wildfire. Well, Tyrion was a clever fellow and here there are 3 quick lessons every marketer can learn:

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3 aspects of a well defined automated lead scoring system

Hossein Moghaddam,

Knowing who to address in your marketing communication is a must, but it doesn't mean what you get in the end would be what you exactly want! Allow me to simplify: You might create content focused on top level managers in growing companies related to legal issues during mergers and acquisitions, to nurture them so that you can close them as customers for your legal services offer. Law students might also like to know more about this subject so they might read and interact with your content, but they are not your target. Not only they can't afford it but also they don't own a business to worry about M&A.

Speaking in Digital Marketing terms, you need to have a system in place to evaluate if the visitors who convert to leads from this content are the right fit for your offering, so you can send your best closer after them! (Watch Suits if you haven't yet) Are you aware if your business has already an automated system in place?

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5 reasons to seriously consider HubSpot's Marketing Platform and Methodology

Hossein Moghaddam,

When talking about marketing you get your financial department a light heart stroke, because what they see are invoices from different software subscriptions or licenses and social media and search engine ads cost. But smart businesses already appreciate and embrace these costs, since if they are put it in use and spend their money wisely in the right way they lead to higher ROIs.

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5-Minute Guide: Blogging for Lead Generation

Rob Carrillo,

So you'd like to see more leads from your website. Blogging can be just the right tool. In fact just some of the few things a blog can do for you include: getting your website found online more, attracting more visitors and allow your website to collect more leads. Not to mention also showcase your expertise and helping build up your image. 

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Top 6 Free Digital Marketing Tools That'll Boost Performance

Hossein Moghaddam,

Back in 2006 buyers had in average 5 choices of vendors to choose from, whereas now they have around 15 vendors to choose from, meaning, simply put, supply has outgrown demand. This is a fantastic news for buyers but bad news for marketers. The competition has grown astonishingly!

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5 Ways to Optimize Website for Lead Generation

Rob Carrillo,

Believe it or not, generating leads in digital marketing environment, through your website is not as difficult as most would think. Heck, if one-man companies can do it, so can you! But at the same time, it's not as simple as just casually leaving a Contact Us button on every webpage.

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SEO basics in 15 minutes

Hossein Moghaddam,

What is the key phrase that describes your business? Have you ever tried googling that phrase to see if your website is in the top search results? Let me take a step back. Do you know what your prospects who can become your customers search to find services or products like yours?

It would be useful for you to stop here and think a little before you continue reading!

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Spending millions on cold calls and printed flyers? Consider Inbound Marketing over outbound

Hossein Moghaddam,

I remember sitting down with a clients who used to manage around 500,000 contacts on their CRM and would spend 9 million euros on printing brochures and flyers for promotional purposes. The same client had a few big contracts with call centers where they would call anyone and everyone reading the same script, hoping if they would make a purchase, at times even begging the person not to hang up or to reconsider on the service they currently use!

When I asked them what is the conversion rate from calls to prospect (meaning what percentage of receivers of the calls would actually turn into potential customers) they told me around 1 to 2 percent! Does this number really justify the investment?!

So I am going to take a step back and introduce two arguments and marketing approaches companies usually consider:

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