I remember when I was a young and ambitious MBA student that whenever we presented a business plan or a go market strategy for university projects we focused on gimmicks and tricks to improve the coolness of our idea. However one of our professors, who I dearly love, said and I quote:
We are all in the business of making money!
However you can't, at all phases of your business's stage, see only your bank account and determine whether you are on the right track or not. Some marketing strategies will in fact take time to show any returns whatsoever. That being said throughout my experience and learning from other people's experiences I figured the metrics should actually be classified in two groups: Intangible KPIs, which are those number that don't directly interpret to revenue generated, and Tangible KPIs that can be directly tied to a sales order. Let's see what they are: