Did you know that out of the five senses at our disposal, hearing is the only one which can switch on and off at will? We can't choose not to see or not to taste, but we are perfectly unable to listen. Or rather, we can hear without necessarily listening. And this is where we draw our conclusion: if hearing indicates a passive process, listening requires attention and cognitive effort.
The effort involved in listening to their customers is one of the things that distinguish successful businesses from those that aren't. In a world where line between online and offline are blurred, the retail sector also finds new spaces and channels to reach consumers and develop new ways to shop: e-commerce portals, social media and more.