Many customers complain that while they are recognized on e-commerce shops and are given personalized offers, they are neglected in physical stores! Why retailers fail is because many aren't able to gather offline store behaviour data from customers.
Tagmate was designed to collect this offline data and synchronize it with the those coming from their website and e-commerce stores. This allows businesses to create a unified customer digital identity that will allow them to design personalized shopping experiences.
Tagmate, as the name suggests, uses existing tag-based technologies such as those in NFC chips, contact-less credit cards and smartphones to recognize customers through tag readers. These data are then transferred to the Tagmate Engine which includes:
Using tags and sensors, you can track customers' movements within stores, preferred products, specific preferences, etc.. When they return to your stores, all their preferences and previous interactions can be reviewed which can be used to provide personalized customer service.
With both online and offline customers preferences and interactions available to you, you can have a better understanding of your customers and support your business decision-making process.
Co-branding tags opens a world of opportunities where one tag could be used by multiple business partners while also enriching the customer's digital identity.
Using Tagmate's Gamification feature, you can create contests that include both real actions (to be carried out in the store) and virtual ones (to be carried out in online platforms).
With an accompanying mobile app with AR capabilities, Tagmate can help provide information on your products and services while delivering them in a highly-engaging way.
The whole idea is to offer a hyper-personalized shopping experience. Tags and gamification make shopping fun, exciting and the collected data helps customer get what they need, at a price they could afford, and when they most probably need it.
The small size of NFC chips means it can be placed inside various wearables such as bracelets, rings, cell phones credit cards etc. This small tag contains the digital ID of the user and is the key to how Tagmate works.
NFC tags carry user credentials. With a single touch, you can activate data collection for the specific user. The tag technology can be enhanced by including other types of sensors, such as light detectors, proximity sensors, etc.
The Tagmate Engine comes with an integration layer (Middleware) that transfers data to external systems such as ERPs, CRMs, marketing automation software, etc. for further processing of the data.
Customers can collect points in the store or across your partner network to unlock rewards, get more discounts or even enter premium programs. In-store and online contests like treasure hunts mutually benefits the customers and the businesses alike.
Analysis on the raw data can be carried out based on applied business logic to prepare the data for static and live reporting such as product demand, branch/geographic area sales performance, preferred areas in your facility or customer response to marketing materials etc.