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Fashion Technology: Fashion Industry Innovations

Rob Carrillo,
Fashion and technology have never been more similar in the past few months. With the closing of the London Fashion Week, Burberry Chief Executive Christopher Bailey summarized this new relationship perfectly in his interview with the BBC. "The world and consumers are changing. Technology is enabling fashion," he said.
From wearable technology; where technology device design is influenced by fashion, to open source enterperise resource planning softwares (ERP) and business solutions; which allows brands to be more efficient and agile as a company, there now so many trends that bring in the two worlds together making fashion technology a field of its own.

1. Beacons

Beacons, the latest in retail fashion industry technology

The days when we are pestered with irrelevant advertisements are starting to disappear. Eventually people will only start to receive ads that are relevant to them. One of the ways this is happening is through store beacons which allow those who enter the range of a beacon placed within a clothes or accessories store to receive promotions and other messages. 


2. Open source ERPs and e-commerce solutions

Open source ERPs and e-commerce IT solutions help give fashion businesses an edge

E-commerce is now a vital part of the growing fast fashion business. While traditional brands still follow the four-season system for new products, fast fashion shortens this to only a few weeks. They observe trends closely and with more efficient supply chains delivered through open source ERPs and e-commerce solutions, brands can test out experimental pieces through e-commerce and select stores before rolling out a whole batch. 

3. Wearable Tech

Wearable technologies represent the pinnacle of fashion and technology combined

Form and function is what puts wearable techs on the rise. As more people become mobile, devices and other gadgets have to be ready on hand for use. From smart watches linked to mobile devices to sportswear that feed you performance data, there are many products that bring the two together. 

4. 3D Printing

Only imagination limits the fashion industry with the use of 3D printing

Designers have already begun experimenting on how 3D printing can be used in the industry. Designs only imagined before are only now starting to take shape with the help of 3D printing as more complex designs can be realized with a variety of materials.

5. Brands leverage analytics to be competitive

Analysing big data in fashion can reveal trends and allow fashion houses to act faster

 As the majority of users online leave digital footprints that give us clues to preferences, habits and interests, brands can now be more in tune with their target market. Using analytics to detect trends and act on them to capture opportunities earlier than competitors, designers can create products that appeal to the market at the right time. 

6. Social shopping

E-commerce now takes on a new channel with more social media platforms becoming sales channels

As part of the increasing gravitation towards omni-channel retailing, it was only a matter of time when social media would be exploited as a sales platform. Twitter, Facebook and Pinterest already rolled out buy buttons or "pins" to allow users to purchase items directly in the social media platform. In a recent blog, Instagram also expressed similar intentions. 

Wrapping up our take on the latest trends in the fashion industry, we can see the closer relationship between fashion and technology. For the consumers, they have always thought of the two as fields that continue to bring out the latest and most wanted.

Take a step further and explore the Top Technology Trends in Retail Report!

Free Report: Top Technology Trends in Retail

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